One of the big challenges at OLSWA lies in articulating its uniqueness. We are always looking for just that perfect catch-phrase that would be effective in spreading the word about us. I am absolutely convinced that if a lot more people knew about us we would have no financial problems, and we would be doing such a great job forming even more students in mature Catholicism. So, the catch-phrase isn't a make-or-break-it thing. It's just a foot in the door. Other Catholic colleges have variously good and bad ones (although they are all convinced that theirs are good!). I'll let you decide.
Steubenville: Academically Challenging. Passionately Catholic.
Christendom: A Roman Catholic College. yaaaaaawwwn. (That last part was me. Couldn't resist)
Thomas Aquinas College: Verum. Bonum. Pulcrum - The True. The Good. The Beautiful.
Ave Maria: Ex Corde Ecclesiae - From the Heart of the Church
Belmont Abbey College: That in all things God may be Glorified.
Magdalen College: Preparation for Life
Redeemer Pacific: Developing Dynamic Catholic Leaders
Several schools don't seem to have mottoes. And I don't consider Notre Dame Catholic, nor any Canadian Colleges other than Redeemer Pacific, so that's why they're not here.
As you can see, it's harder than you'd first think to develop a good motto or tag line. The one that the late Fr. Richard Neuhaus of First Things used to love to mock was 'In the Jesuit Tradition.' Most of the above are okay, but none of them scream out, "we're actually a good Catholic College, unlike most of the other ones."
A lot depends upon context. Here in Canada you need a word or phrase that makes your intended audience realize that you are not some past-Catholic institution like all the others, while not undermining that you are also academically excellent and not a bible college (unless you actually are a bible college!).
What about: Restoring all things in Christ - Pius X's motto. It is good at underscoring the school's fidelity to the Church, but sounds a little reactionary in a way that might give a negative spin to its academics. That's why a reference to Newman is always good. It underscores both tradition and high academics.
Some of my thoughts:
'The Word Alive'
'Christ in the Academy'
'The Catholic School'
'The Splendor of the Truth'
'Canada's Catholic School'
'Education, Truly Catholic'
'Alive to Truth'
'The Catholic Intellectual Life'
OLSWA's motto is still: "Excellence in Catholic Higher Education," more than anything because the law in Ontario says that we cannot use the word 'college' unless they say we can. And since 'academy' has a high school ring to it, we need to let people know we are post-secondary.
I guess this is why people in advertising make big bucks.
A few silly ones:
"We Wouldn't be Here if all the Others Weren't so Bad"
"Humane Vitae - Yeah!"
"The Spirit of Nicaea II"
"Orthodoxy, Why Not?"
"Some Laymen aren't Heretics"
"Lay People filling in for Bishops"
"We Actually Believe"
"The Government is Terrible"
"Homosexualist and Feminist Free Zone"
"Thinking out the Implications of an Objective Moral Code"